SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

Top 5 Reasons For SEO Web Design

SEO web design is a combination of search engine optimization (SEO) with any technology in web designing. It is quite a revolutionary idea for webmasters who think that website design is an end in itself. Actually, this concept is far from making conventional web designing obsolete. In fact, it is just re-engineering any web design strategy to fit to a market-driven search engines (SE’s). Here are some points fundamentalist webmasters might consider to go for SEO:

1. SE’s as Mass Media.

In the US alone, 80% of the population are internet users. Other countries where internet is slowly penetrating the market also showed a growing trend in internet popularity. Majority of these internet users go to search engines to inquire for any topic. Having an SEO web design would not only make your site visible in search engine results pages (SERP’s), it could also give visitors the ease of navigating through pages of a particular site.

2. SE’s as Global Market Hubs

There is an apparent relationship between market shares of any product and corresponding ranking on any related keywords in search engines. In fact, sites that can be found within the first 2 pages of SERP’s converted much more sales compared to those company websites that are not yet SEO-friendly.

3. SE’s Reward Credibility

SE’s are becoming more and more academically biased. That means the sites that are able to provide greater information and credibility on any topic niche could have higher ranking on related search keys. This new standard of web designing encourages webmasters to make their sites readily available to feed information and innovation to the internet community.

4. SE’s Love Web 2.0 Sites

What’s new is always better. Web 2.0 is defined to be the new generation of web development and designing. It advocates easy transmittal of communication and information, as well as giving power to internet users to innovate and participate on the World Wide Web. Search engines frequently crawl Web 2.0 sites because they are regularly updated.

5. SE’s Adapt With Web Development Language and Tools

Lowly HTML really comes of age. Large scale text-based SE’s has evolved to understand scripting and coding. Even media files like vlogs, photoblogs, and podcasts are now being indexed to give relevant information on particular search keys. It is expected that search engine robots ultimately understand DHTML, Frameset, Flash-based designs, and other not-so SEO-friendly website design formats.

The web is no more than a specimen subject to indefinite number of testings from millions of webmasters worldwide. And search engine plays a vital role in inter-connecting ideas to catalyze the stability of the World Wide Web. Making one site SEO-friendly using SEO web design strategies provides a greater edge to adapt to fast-paced e-commerce.

Insurance Agency Web Marketing Plans

As insurance agencies create their marketing plans for the upcoming year, many will focus on insurance agency web marketing as a key marketing driver to generate insurance agency leads. Web marketing is not merely a trend; it is a new way of doing business, and one which agencies cannot ignore. The days of agency growth from a purely referral driven perspective are gone, as more and more communication becomes virtual in nature, as networking moves from handshaking to internet surfing, and younger buyers embrace digital communication over face to face meetings.

Yet what does web marketing mean these days? According to Wikipedia, web marketing “refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.” This serves as a reasonable definition for our discussion, as we answer important questions relating to insurance agency web marketing: Let’s begin by identifying the key components of an insurance agency web marketing plan:

  • Agency Web Seminar Marketing
  • Blogging and Vlogging
  • Insurance Agency Website Design
  • Insurance eMarketing Campaigns
  • Insurance Search Engine Marketing (SEM)
  • Insurance SEO (Insurance Agency Search Engine Optimization)
  • Pay Per Click (Google PPC, LinkedIn PPC, etc.)
  • Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, StumbleUpon)
  • Insurance Agency Telemarketing (augments web marketing)

Arguably, insurance agency web marketing always begins with a comprehensive insurance website redesign, unless the agency website was recently completed and is up to date. An insurance agency website must be graphically attractive, it should have current and compelling content, a blog (and vlog if possible), and industry news to mention a few important elements. Video is becoming increasingly more important as it provides a medium for the quick conveyance of information in a compelling and personal manner. Website video can also be leveraged on YouTube to further increase insurance agency internet presence. Vlogs, which are video blogs, can be very helpful to a website. Vlogs can be a talking head video, recorded PowerPoint presentation or even voice over photographs. They integrate the contextual power of a blog with the enhanced impact of a video or PowerPoint.

Content is king on the internet, and insurance agents should take great care in the creation of their website content. A graphically attractive website, short on content, will result in a sub-optimized insurance search engine marketing result, adversely impacting insurance agency SEO efforts and mitigating website stickiness and efficacy. These days, a key aspect of any insurance agency web marketing plan should include an annual review of website content. Further, the content should be of interest to both prospects and clients alike.

Social media marketing incorporates Facebook, LinkedIn, Twitter, YouTube, and StumbleUpon to mention just a few of the major opportunities, allowing agencies to dramatically expand their marketing reach. Social media marketing offers insurance agencies the ability to expand branding, share content, establish subject matter expertise and participate in discussions. There are many aspects of insurance social media marketing to consider. For example, a simple blog entry can be utilized in many ways to expand reach. A blog can be tweeted, reblogged, ePublished, and incorporated in a newsletter or eMarketing campaign. In this case, one blog is reused five times, though there are methods where one blog can be used ten or more times, dramatically expanding internet reach and enhancing cyber presence and insurance SEO. Why is social media marketing a critical component of an overall insurance agency web marketing plan? Social media marketing creates a cyber foundation for an agency to build upon. Ultimately, social media marketing, if used correctly, can become one of the key drivers for insurance agency leads. For the purposes of this article, we’ll add blogging and ePublishing to the social media marketing category since these are tightly interconnected. Blogs which are repurposed as articles can then be shared on Facebook, LinkedIn, Twitter and StumbleUpon, helping insurance agency SEO.

Social media marketing along with insurance agency SEO help with organic search engine rankings. Another option is paid engine ranking placement otherwise known as PPC or Pay Per Click advertising. At the top and side of the organic SERP (search engine results page) are paid PPC ads. When an internet user clicks on one of these, your agency is charged a fee. These fees can range from under a dollar to $15 or more depending upon the competitiveness of the search term. For example, let’s say that your PPC keyword phrase is New York Business Insurance, and when someone types in that keyword phrase your PPC ad appears. Depending upon your budget and keyword phrase bid, you might appear on the top, and when someone clicks on the ad, you are charge a PPC fee, let’s say five dollars. The great thing about this is that the volume, efficacy and conversion ratio are really easy to track. The negative is, of course, that you are constantly paying out ad fees. Thus the difference between organic and PPC, and predicated on your insurance agency web marketing plan, you may have budget for only one or the other, or perhaps for both.

Web seminar and eMarketing campaigns represent a compelling outbound approach for agents. Agency webinars offer the ability to communicate on a high level with B2B prospects. eMarketing campaigns that offer educational content are much better received than insurance product offers or pitches. A long term approach to agency web seminar marketing can yield significant dividends, though it is important to note that eMarketing and web seminar programs can often take up to 6 months to establish a following.

Lastly, where and how does telemarketing fit in, after all, it is not technically a web marketing solution. Telemarketing, or in this case perhaps appointment setting is a better description, can be an important component of an overall web marketing plan. After all, these web marketing leads need to be followed up upon. If producers are busy with renewals, or if they only have time for warm prospects, the outsourcing an appointment setter can be very helpful to an agency’s overall pipeline building effort. For example, when doing an eMarketing campaign, all prospects who click through to an agency website and all webinar registrants should be called directly after the web seminar to ensure that the agency has taken advantage of their web marketing efforts. If producers don’t have the time to call, the calls should be done with a qualified appointment setter. After all, the primary purpose of any web marketing plan is to drive qualified leads into the pipeline.

SEO Articles And Web Marketing – Use The Power Of Focus

It is highly unlikely that your do-it-yourself SEO articles and web marketing will be successful without the power of focus.

In this life people become highly successful by focusing with laser beam precision on something very particular. Bruce Willis was just another struggling actor until he found his niche (remember the Die Hard series of films?) and then focused on it with laser beam precision.

The rays of the sun fall harmlessly (mostly) on the planet until somebody gets a magnifying glass and focuses a few of those rays on a particular precise point and it is enough to start a bush fire of colossal proportions. By the way that is the biggest secret of success anybody will ever teach you.

What you must do to succeed in life is to focus on a very particular niche and the smaller that niche, the better. And this should be clearly reflected in your SEO articles and web marketing. You need to cut the clutter and focus on one keyword phrase that describes your web site or blog perfectly and completely. Don’t panic and wonder what you will do with a single keyword phrase, I can assure you that whatever keyword you come up with, it will have dozens of synonyms and related keyword phrases to keep you busy for years. And even if you are super fast and are done in 5 years, I can bet you that there will be more new keyword phrases that will have emerged by that time that will be directly related to your niche keyword.

In other words, get this truth firmly into your mind; one keyword phrase is enough to last you more than a lifetime.

You should have known by now that the web is such a huge place that you will quickly drown and be lost forever if you are not focused on a niche that you can control and dominate completely. Being general on the web like most people try to do is just plain suicide.

So here is the list of things you must do with your SEO articles and web marketing to ensure focus and ultimately success.

Focus Your Web Marketing And SEO Articles By Selecting The Niche You Are Best Placed To Shine In

This should not be done hurriedly, although there are cases where your gut feeling will already be screaming at you about a particular niche. Just remember that whatever you choose, you’ll have to be the best in the world or at least in the top 10 (so that you are sure that you will appear on the first page of search engine results for your keyword).

This is something you can’t fake because no matter how cleverly your do your marketing or disguise things, your SEO articles and your web site will tell visitors immediately whether you know your stuff or not.