Web Marketing Tool Guaranteed To Generate High Targeted Traffic

We have to admit it; web marketing through search engine optimization (SEO) is one of the best online marketing strategies. Even so, it remains a complicated promotion strategy for most online marketers. This is especially so because in involves numerous variables and intricate processes that eventually ensure you are on page one of the major search engines.

A newbie to web marketing cannot just wake up and decide that today he will rank number one. He/she needs to involve the services of an expert or learn the tricks over time. SEO marketing is a combination of art, skill, research and deliberate actions. To a large extent there is always a price to pay in order to rank high. It could be in terms of investing money or time to learn the tactics.

Do not get me wrong though; there is great news for those wishing to generate traffic from search engines. One option is to involve SEO web marketing experts or take time to research and do it yourself. In case you want to do it yourself, keep up to date with the latest search engine marketing strategies by joining related forums. Tap from the people who have gone ahead in page ranking strategies by asking questions and reading their articles on the subject.

Be very careful when choosing a SEO web marketing provider, since some can turn out to be cheap but offering services in futility. I know of companies that promise high website ranking only for you to discover later that you are ranking your website high on useless keywords.

All said and done, top search engine placement is possibly one of the best and most potent online promotion strategies. Proper tactics will guarantee you high targeted web traffic and more so offer you online visibility. Do not worry if you do not have enough funds, though it may take time, with the right attitude and tact you can succeed in search engine optimization.

Follow the links below to harness more authoritative content on this web marketing idea.

Importance of SEO (Search Engine Optimization) In Web Marketing

In the world of business, a general belief is, “good sales need good marketing”. Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

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It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

o Easiest way of distributing the information.
o Information can be broadcasted to a large variety of population.
o Cost effective way to market the product.
o It helps in gaining large profit.
o One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

o 70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.
o It is the cheapest source of online marketing.
o SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer’s attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one’s products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.

SEO Web Design

What do you mean by SEO Web Design asked a new client of mine?

I had just been reviewing her site and noticed that the company who had previously designed it and it has to said, had created a visually eye-catching website, had however made some basic errors in their haste to please her.

To start from the beginning she had contacted me after she had come across one of my articles. It’s funny how life works though because, that in itself would not have prompted her to get in touch, but a friend of hers who I had been doing some SEO work for had got in touch with her after about 6 years.

And of course they got to discussing life and work etc; and to cut a long story short her friend recommended that she get in touch with me.

Now her frustration was that she should have had every ingredient for success. Her site was in a relatively niche market, competition wasn’t that high and yet after paying out a sizeable chunk of money on getting her website professionally designed, her site was nowhere to be found on Google.

So what could possibly be going wrong?

A Brief Background

There is an old saying in Internet Marketing that good designers make bad SEO experts. Why? You may well ask.

The truth is that in my experience of the last 10 years in online marketing, most of the designers that I have worked with and come across have sharpened their design skills on HTML, XHTML, Javascript and CSS.

A lot of them have been in the forefront of the web design industry leading the way in site design and architecture but therein lies the root problem of the story.

The online marketing industry moves at a frenetic pace. What was once a ‘de facto’ standard is now old hat and consigned to ‘wheely’ bin of Internet marketing.

Faced with the constant flux of new ideas and innovations, a good designer already inundated with back orders has little choice but to concentrate on pleasing the clients’ esoteric eye.

He/she may have picked up a few SEO tidbits along the way either in meeting rooms or from beleaguered colleagues rushing from one project to the next but very seldom do you come across a good designer who knows and understands the impact of SEO upon web design.

This is not meant to be a criticism nor is meant to decry the genuine efforts of the design community at large but merely to point out that it is quite difficult to serve two very demanding masters at the same time.

There are sadly many who miss the point altogether, tearing their proverbial hair out when faced with their client’s low keyword ranking despair and frustration.

The backdrop to this that millions of ‘would-be’ entrepreneurs join the Internet juggernaut on a daily basis in search of financial freedom. These aspiring businessmen and women are usually at their most vulnerable when first starting out.

Excited and eager to get started, they overlook the basic principles of marketing and are often taken in by smooth-talking salesmen flashing dollar signs in front their imaginative eyes.

“Get a website! You need a website! You must have a website! Put up a few pages and hey presto before you know it you will be the envy of all your friends and neighbours!” seems to be the common thread.

Getting back to my client, she looked at me fairly blankly when I said that SEO web design meant that the design of a website had more to do with following certain guidelines than how good it looked to her.

“But I thought that if a site was well designed that people would like it and buy from it” she exclaimed almost daring me to disagree with her.

Yes, I answered disarmingly and gently proceeded to point out that without visitors having a great looking website wouldn’t be doing her any favours at all.

SEO Web Design – The Basics

Which brings me neatly to the crux of this article i.e. SEO web design. So, let’s take a look at a simple layout in the first instance.

Say you have a header/logo at the top of the page followed by some descriptive text that says “Welcome to my web…., followed by some pictures and the left hand side contains a column with some navigation links in it etc, etc;

Now search engines like Google scan a web page from left to right beginning at the very top. And as in our example above since most websites have a left hand column containing navigation links, Google will automatically view the content of the links column before it gets to the body of your page.

There are simple methods to counter this and force Google to read your main body content first and this why it is very important to get SEO Web Design at the very start of the design phase.

Then there’s another critical factor that determines the ranking of your web pages and that is targeting the wrong keyword. Get that wrong initially and you can almost kiss goodbye to getting decent rankings.

Now how many designers know just these basic facts?

My client had started to see the picture. In her eagerness to get her business going she had gone to the first person that she had come across.

The company had a good portfolio of sites and more importantly for her the cost was roughly near the budget that she was looking for and so without further thought she decided to go for it.

2 years down the road and with just a handful of sales, she was very close to quitting.

Her dreams had given way to despair and far from being the envy of her friends and neighbors, she had even reached the point of not looking at nor caring about her site anymore.

The question is, was she too late to do anything about it?

Great Web Marketing Solutions for Small Business

This article sets out several Web marketing solutions – presenting the pros and cons of various complementary Web marketing activities.

5 Complementary Web Marketing Activity Combinations

  1. Article and Video Marketing (my favorite)
  2. PPC and Facebook Ads (paid advertising)
  3. Affiliate Programs
  4. Social Media Campaigns
  5. Blogging, bookmarking, and organic SEO

I started with blogging and organic SEO. Once I started ranking very well, I added article marketing. Recently, I ventured into video marketing. If I were to do it again, I would have started article marketing earlier.

My core activities are complementary – they focus on publishing content. I leverage that content by publishing it in my business blog, in EzineArticles, and then creating videos from that content.

That said, I’ve also dabbled in PPC, Facebook Ads, and social media campaigns. I like publishing content the most; consequently I did this consistently and did it better.

I’ll briefly set out the pros and cons of each combination of Web marketing activities.

1. Article and Video Marketing

Pros

  • You can do it for free
  • If done well, builds credibility and can be very effective.
  • Can easily leverage the content.
  • Residual benefits – the published content works for your business indefinitely – as long as it remains published.
  • Relatively easily outsourced. You’ll need to be judicious who you hire. You tend to get what you pay for.
  • Huge leverage opportunity if other websites publish your articles and/or videos. Could go viral. This is the best-case scenario.
  • The backlinks can help your website’s organic SEO – especially if your content is syndicated.

Cons

  • It’s time consuming to create the content.
  • It takes a while to see results (especially compared to paid advertising).
  • May take a little while to get the right people doing it for you.
  • Scaling up takes a little while because you need to generate the content.

2. PPC and Facebook Ads

Pros

  • Immediate results. You may have to test and tweak some, but you can get website visitors very, very quickly.
  • Easily scalable. If you want more traffic, pay more money.
  • Target as many keywords as you like immediately.
  • Quickly measurable. Because results are immediate, you can test and tweak very quickly.
  • Costs are variable in that you pay when you get desired action (i.e. click thrus to your website).
  • Fairly easy to outsource – you’ll want to shop around. There are many ineffective and/or costly PPC and Facebook consultants.

Cons

  • Costs money. In fact, if your target keywords become more competitive, you costs can rise.
  • Likely lower conversion rate on your business website because visitors are not pre-sold (like they are with content publishing).
  • If you don’t do organic SEO, you miss out on traffic from the organic search engine listings.

3. Running an Affiliate Program

If you offer a product or service for which you can recruit affiliates to promote your business, then you could have a ready-made army of sales-people very quickly.

The key is having a very high converting sales funnel and offer excellent incentives to attract affiliate marketers.

Pros

  • You can build a massive Web presence very quickly if you attract a lot of affiliate marketers (or a few effective affiliate marketers).
  • Your costs are associated directly with sales or some form of action. In other words, the costs are attached to sales or some form of action that you pay commissions on.
  • High conversion rates if your affiliate marketers pre-sell your website visitors.
  • Improve organic SEO rankings with many incoming links from affiliate marketers (assuming some of them link to you via DoFollow links).
  • Residual benefits with the content your affiliates publish (assuming your affiliates don’t remove the published content).
  • Easy to hire an affiliate manager to run the operation.

Cons

  • Costs money. You share the revenues.
  • If you don’t recruit affiliates, you’ll have wasted time establishing an affiliate program.
  • Time investment in managing your affiliate program – working with affiliates, developing sales tools and resources, etc.
  • You’re dependent on the efforts of your affiliates. If they are not effective, you’ll not only lose them as affiliates, but you won’t make sales.
  • Legal issues may arise if your affiliates breach any regulations in promoting your products/services.

4. Social Media Campaigns

I’m referring to Facebook, Twitter, online profiles, forum participation, blog posting, and other community participation activities.

Pros

  • Build trust among your community. You can establish credibility and expert status with ongoing contribution. If you succeed developing expert status, this can be extremely effective. Your products/services will sell well – in fact, you’ll create demand for your business specifically.
  • It’s a social activity, which may appeal to you.
  • No or low cost. You can build Facebook pages, use Twitter, comment on blogs, and join forums for no cost.

Cons

  • Requires ongoing participation. Once you stop, your presence dwindles.
  • Difficult to outsource. It’s you the community wants to dialogue with.
  • Not effective for every type of market. If your customers don’t participate in social media, then this approach may not be as effective.

5. Blogging, Bookmarking, and Organic SEO

These three work well together. In fact, blogging results in organic SEO if you apply some simple on-site and off-site SEO techniques. When you write great content, it makes sense to get attention to it by bookmarking it with the prominent bookmarking services (Digg, Reddit, StumbleUpon, etc.).

Pros

  • Blogging has the same pros as article marketing. The activity is the same – only the platform differs.
  • Bookmarking is a very quick way to get attention to your business. Be sure you bookmark truly interesting content. Don’t bookmark sales pages.
  • Organic SEO is free and can bring you a lot of business.

Cons

  • Blogging has the same cons as article marketing.
  • Social bookmarking is time-consuming and may not result in conversion. If you attract visitors because of an interesting article, those visitors may not be interested in what you have to offer. It’s difficult for some types of businesses to use social bookmarking that results in sales.
  • Organic SEO takes a long time to get results. If you outsource it, it can be very expensive. However, if you rank well in the search engines, the potential sales is huge.
  • Also with organic SEO, you must continue working on it to stay ahead of your competitors.

When choosing Web marketing solutions, consider the following:

  • If you’ll be doing it yourself, do you like the activity? If you hate writing, then article marketing isn’t for you unless you’re prepared to hire writers.
  • Know your market. Will you find them or they you through your chosen Web marketing activities? For instance, if your market doesn’t use Twitter, then there’s little point in using Twitter.
  • Don’t do something just because you heard it’s effective. This results in jumping from one activity to another. Pick and stick.